Foreword/ Guy Kawasaki –

pt. 1. VISUAL COMMUNICATION -- cap. 1. Infographics. -- What Are Infographics? -- Infographics Defined -- Infographic History -- The Science of Visualization -- Hardwiring -- Easy on the Mind -- Visual Learning --Why Infographics Work for Business -- Easy to Digest -- Shareability -- The "Cool" Factor -- Endnotes –

pt. 2. BUSINESS INFORMATION NEEDS -- cap. 2 Visualizing Numbers and Concepts -- Statistics -- Using Data to Tell a Story -- The Benefits of Visualizing Research -- Understanding the Risks -- Ideas and Concepts -- Using Visual Metaphors -- Using Cartoons to Communicate Your Ideas 30 Case Study: The Kronos "Time Well Spent" Cartoon Series --Endnotes -- cap. 3. Visualizing How Things Work and Are Connected -- Process -- The Jargon Dilemma -- Infographics Help Explain What You Do --Hierarchy -- Business Hierarchies -- Relationships -- Simplified Systems Thinking -- Business Models --Endnotes -- cap. 4. Visualizing Who, When, and Where -- Personality -- Brand Humanization -- Infographic Resumes -- Chronology -- Business Timelines --Geography -- Business Maps -- Endnotes –
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pt. 3. CREATING INFOGRAPHICS -- cap. 5. Infographic Prep Work -- Purpose -- Understanding Your Audiences' Information Needs -- Audience Analysis -- Setting Infographic Objectives -- The Art of Observation -- Seeing -- Listening -- Endnotes -- cap. 6. Processing Your Ideas -- Recording Your Thoughts -- I’m Not an Artist -- Different Ways to Document -- Info-Synthesis -- The Five W's (and One H) of Infographics --Endnotes -- cap. 7. Designing Your Infographics -- The Critics -- Infographic DIY -- An Infographic Rant -- The DIY Infographic Formula --Outsourcing -- Going Pro -- Working with Students --Endnotes --cap. 8. Publishing Your Infographics --Audience Research --Online Publishing Channels -- Infographic Home Base -- Infographic Outposts --Offline Publishing Opportunities --Endnotes –

pt. 4: BUSINESS VALUE -- cap. 9 Infographics as an Internal and External Communication Tool --Using Infographics to Build Your Brand -- The Business of Infographics -- Content Marketing -- Promoting Your Infographics -- Infographics Inside the Organization -- Internal Adoption of Infographics -- Internal Communication Opportunities --Endnotes --cap. 10. Infographic ROI --Measuring the VOI (Value of Infographics) -- Tangible Metrics -- Intangible Benefits --cap. 11. Infographic Resources --Guide to Visual Elements --Infographic TTools -- Visualization Tools -- Design Elements --Further Reading --Information Designers, Consultants, and Agencies -- Agencies 1 -- Freelance Designers – Consultants 1 -- Index

Need to overcome information overload and get your message across? Infographics are your secret weapon. Using them, you can deliver knowledge and ideas visually, so your audiences can understand them quickly - and take action. In The Power of Infographics, Mark Smiciklas helps you understand how to leverage the use of powerful infographics: visual representations capable of transforming complex data or concepts into intuitive, instant knowledge. Writing from a business perspective, Smiciklas reveals how to use infographics both inside and outside the organization: to build brands, make sales, serve clients, align teams behind new strategies, and more. This straightforward, visual, common-sense based book explains: * What infographics are, and why they work so well * How to visualize statistical data, business processes, time, geography, lists, relationships, and concepts * How to communicate the "personal" through infographics * Best practices for observation, processing ideas, creating highly effective infographics, and publishing them * How to plan for and measure the ROI of infographics * And much more.

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